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Carnatica Mobile Music Store |
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You've seen them before - the ubiquitous tricycle or push-cart vendors peddling everything from fruits & vegetables to used books and women's fashion accessories. "Well then, why not music too?", Shashikiran asked me one day while we were having a cup of coffee at a drive-in and a push-cart full of books passed by. Our stated mission being the promotion and propagation of our musical traditions and having acquired a reputation for doing it in novel ways, Shashi's idea resulted in THE CARNATICA MOBILE MUSIC STORE! First of its kind in India, the Mobile Store is an effort to take music albums to people at their doorsteps. Well stocked with music albums, VCDs, books and CD-ROMs including our own latest releases and from other popular labels, the vehicle is a re-modeled simple tricycle fitted with audio playback equipment and is handled by friendly, well-trained salespersons. Eventually we also hope to incorporate a mobile lending library too into the tricycle-store, by which we can share some of the priceless unpublished music in our archives. The project launched with 5 vehicles in Chennai is presently covering areas like Anna Nagar, T. Nagar, Nungambakkam, Mylapore, R. A. Puram, Adyar, Besant Nagar, Thiruvanmiyur, Saidapet, West Mambalam, K. K. Nagar, Ashok Nagar and Kodambakkam. Plans are under way to expand the coverage to more areas in the near future. This project has also been simultaneously launched in the city of Bangalore along with our recently opened branch. -- Ramanathan N. Iyer
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